About

Gratitude for Time is more than a brand — it’s a philosophy about our relationship with Time itself.

Formally recognized by U.S. Federal Judge Consuelo Maria Callahan of the 9th Circuit Court of Appeals, Gratitude for Time exists to change how modern culture values and relates to Time.

At its heart, the situation is simple:
None of us choose to be born, and all of us will one day die. In between, we each live out our own limited span of Time. This shared human experience creates a natural bond between us — a spiritual relationship with Time that every living system holds in common.

Gratitude for Time encourages people to recognize this reality, because doing so supports healthier minds, stronger communities, and wiser decisions about how we spend the finite amount of infinite Time we are gifted.

This perspective is grounded in nature itself, reflected in the 2nd Law of Thermodynamics: everything changes, nothing lasts forever, yet every moment matters.